PaleBird is the design studio of graphic designer & web developer Evan Leake. PaleBird was founded in 2003 and has provided design and web development services for over 150 clients in a wide variety of industries seen on this clients list.
Evan Leake lives in western Illinois with his wife Betsy, two children Nora and Ronan, and dogs Emery and Leo.
With a combination of grit and luck, Evan has been able to work from his home office for over 15 years as a freelance graphic designer. Currently Evan is the Art & Marketing Director for PureButtons and StandOut Stickers located just outside Cleveland, Ohio.
Since 2003, I have worked with a number of clients as a freelance designer and web developer. More recently I have pared down focus to one or two main clients at a time. More details about my work with any of the clients below or on my clients list is available upon request.
Currently available for consultation work only. Contact me with any questions.
Complete brand identity, marketing, copy writing, web design, website programming, product photography for StandOut Stickers and PureButtons. I also manage the social media accounts, blogs and everything customer-facing for these companies.
I took the lead to design and develop an art tool that lets customers create designs on any device, in-browser. The tool uses our print templates along with our digital proof layers to allow the customer to layout their design and preview a realistic mockup before purchase- something that I identified as a hurdle for more casual non-professional customers. The launch of this tool has seen a drastic improvement in sales and conversion rates.
Utilizing my designs and business ideas, these companies have realized daily conversion rates of up to 12.75% and an unprecedented annual growth, recognized by local business awards.
As part of my work for these printed merchandise companies, I have been responsible for educational materials including screencapture tutorials and blog entries explaining new tools and features. My documents on best practices in art preparation are consulted by customers and our own customer service representatives daily.
Invited to Western Illinois University to work with students in Arts416, a senior-level graphic design portfolio course. A limited set of meetings will guide students through creating their own online portfolio as they prepare to enter the job market.
We will also discuss experiences learned in my freelance design career: how to deal with various types of clients, billing, self promotion and more.
I began working with Verse Media on various freelance jobs and quickly became their lead web developer, designing and programming websites for clients in the New England area.
In addition to website design, Verse Media offers fantastic tradeshow booth design and construction for companies like Vistaprint. As part of a tradeshow booth design, I was responsible for coding an interactive multimedia presentation displayed on a 60″ touch screen.
Baboo was an interactive social engine giving brands a new way to collect market research while building trust and intimacy with consumers.
Our patented process was designed around the “nesting doll” principle and collected low cost market intelligence driven by emotional engagement through each moment of think, feel and act. Users could access real and digital rewards by interacting with ads, answering questions, providing personal information, watching videos and more across multiple platforms.
We were seed funded and Incubated @ The Wharton School SF.
I served as the Art Director for Baboo during the company’s entire operation from 2010 – 2013. During our brief run Baboo served nested ads for clients like Janis Joplin, Darren Criss, Thomas Gold, and Swedish House Mafia.
As we pushed into mobile app integration we failed to secure proper VC funding and the company dissolved.
Since 2003 I have worked with a variety of clients. In the beginning of my freelance career I quickly began working for independent and major record labels designing CD album layouts, but as MP3 took over and physical album releases slowed, my workload shifted to mostly web design and programming.
Initially, on website projects I worked with a handful of talented programmers to integrate a custom content management system we called The Nest (well before the thermostat existed). Eventually I felt the need to improve turnaround time and personal understanding of the projects I was creating for clients, and learned how to code WordPress templates by creating and launching an art and culture blog called FlightPattern. For the past 10 years I have worked exclusively with the WordPress system, designing and coding custom websites.
Frequent scholarship and talent grant recipient; graduated Cum Laude December 2006.
Participated in student art shows and won a University Union purchase award. My screen print entitled “The Way to Have a Good Day” hangs near the street level entrance.
Spring 2006 Student art show merit award “Crocodile” stump sculpture.
Participated in and promoted Student Art League activities and department fundraisers like Art Rocks, a live music fundraiser at a local bar featuring art student performers.
Presented work at the University Union for Undergraduate Research Day with a presentation titled “Graphic Design in the Music Industry”.
Served as Peer mentor in Design 101 after graduation.
HTML5 / CSS3
Responsive Web Design
Mobile Web Design
SEO Coding and Strategy
Web Hosting & Domain Management
Print-Ready Graphics – Digital or Silkscreen
Identity & Branding
Social Media Management
Adobe CC, Mac OS & Windows, More software details upon request